VMNT | Brand Identity
Derived from vehement: expressing strong feelings, or shown by strong feelings or great energy or force. VMNT (/ˈviː.ə.mənt/) is a creative studio that develops spirited and emotion-driven work while delivering an insightful and strategic solution to any communicational challenge. Inspired by the character of its team, VMNT is a studio full of personality specializing in branding & advertising. VMNT’s identity was conceived as a statement of character and elegance with a bold attitude in the way it looks, talks and feels. We used a high-contrast color palette to reassure its bold nature while having stylized shapes, ligatures and glyphs through its different logo applications. As a result, VMNT is a young but reliable brand that is not afraid to speak up and showcase how passionate, detail-oriented and full of energy it is. VMNT features not only a solid, bold and consistent wordmark displayed as a word play that dismisses the vocals to be read only by its consonants, but also uses the letter E (the missing letter in the name) as an icon in a stylized reinterpretation of that vocal.
