Freddie | Brand Identity
We can design a state-of-the-art, cloud-based ML application for a lolly shop or software that predicts bushfire spread, and how it can be stopped in its tracks – there are endless possibilities when it comes to what we can create together. That’s why we’ve built a team of multiskilled ‘nerds’ that promote the kind of creative and careful use of resources that actually makes for good design. And we named this group after our dog. Smart? Brave? Fun? Yes. That’s our essence: analytically bold. We used a bold approach to match this brand. We incorporated a hand written, rock and roll style signature logo to highlight our essence. Nevertheless, it is super clean and well executed to resemble our analytical side. It also relies on overlapping elements and shapes taken from our logo to enhance our bold character.
