LightYear | Brand Identity
LightYear is an innovative platform that creates legal documents for accounting or financial service business in Australia with an direct and explicit promise: making sh#*t happen in a bold, striking and smart way. Thi is why we took inspiration from the lightning, symbol of speed and power and combined it with the letter L & Y in order to create our own brand icon. After our successful rebranding first stage, their new tone of voice and personality was defined to re launch their website and social media channels in order to consolidate their -on and off-line communication. LightYear persona is based on bold colors, casual language and a visually striking communication accompanied by a matching set of illustrations. In 2022, LightYear was named Startup of the Year in the Australian Digital Technology Awards.
