LightYear | Brand Identity
LightYear is an innovative platform that creates legal documents for accounting or financial service businesses in Australia with a direct and explicit promise: making sh#*t happen in a bold, striking, and smart way. This is why we took inspiration from the lightning, symbol of speed and power, and combined it with the letter L & Y in order to create our own brand icon. After our successful rebranding first stage, their new tone of voice and personality was defined to relaunch their website and social media channels in order to consolidate their online and offline communication. LightYear persona is based on bold colors, casual language, and a visually striking communication accompanied by a matching set of illustrations. In 2022, LightYear was named Startup of the Year in the Australian Digital Technology Awards.
