BERATEN | BRAND IDENTITY

At Beraten, we understand that travel is not just about seeing new places; it's about connecting with people and cultures which we believe comes from the heart. From our most basic and natural instinct: our heartbeat. We took the heart shape as a starting point to conceptualize and develop Beraten’s Brand Identity. From the brand logo all the way to its tone of voice, we make ours the strength and punch underlying the definition of HEART. We developed the brand logo using some of the organic shapes and curves characteristic of a heart icon and mixed them with geometric and strong strokes to give the brand character while making it accessible, young and powerful. We added a color palette we call Electric Nature where different shades of green meet a vibrant pair of purple shades that beautifully resemble the spirited essence of Beraten. Finally, we incorporated a gentle suite of character illustrations and a friendly yet bold sans serif font with high readability.

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