Firestory | Brand Identity
For this project, we explored a tech-focused, intelligent look and feel to illustrate the unique relationship between humans and technology. With a modular and geometrical design system, it will easily communicate the relevance of tech such as AI, ML, and more, for our brand while balancing rounded, softer and more organic shapes adding human relevance to our product. Colourwise, it will demonstrate clarity, freshness and future-focused with off-black and off-white to add warmth. Incorporating a dynamic palette where solid colors are widely used will enhance hierarchy all over the brand.
