Policy Watch | Brand Identity
Policy Watch means protection and security. We used the shield as a guide to convey the idea of a barrier against potential risks and hazards to the customer. Within the logo, the letters P & W build a monogram that enhances the shield idea giving it a fresh and modern look aiming to appeal to a younger target that looks for a fresh approach in the insurance business. The colors represent the brand’s boldness and its character making it very recognizable and eye-catching. During the development process, we wanted to take a step apart from the classic and not-so-young look and feel predominant within the industry. As a result, our brand is electric, bold and direct.
